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Trio of partners join Treasure X licensing drive

Bulldog Licensing adds Aykroyds & TDP, Blues and Spearmark to programme.

Bulldog Licensing has secured a further three agreements for Moose Toys’ latest collectable property, Treasure X.

The new deals will see Aykroyds and TDP Textiles come on board for nightwear, underwear and swimwear; Blues for daywear and outerwear; and Spearmark for housewares and lighting.

Treasure X combines the key elements of treasure hunting, collecting and storytelling, with ten levels, plus the chance to find real gold.

The toys are supported by a multifaceted marketing campaign including TV and digital advertising, webisodes and social media among other elements. The content platform on YouTube has garnered more than 30 million views across the TV ads and webisodes. The content support will continue throughout the year, with 14 webisodes available on YouTube by the end of 2019.

Season two of the toys has just launched with eight new Dragons and 24 new Treasure Hunters. By the end of 2019, there will be over 110 Treasure X characters to collect.

“We are delighted to announce these new deals for Treasure X,” said Vicky Hill, licensing director at Bulldog Licensing. “Sales of the core product are absolutely booming, so it’s no surprise we have so much attention from the licensing sector – and these agreements are just the start. The sky is the limit for Treasure X.”

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