This ad will be closed automatically in X seconds.

True Religion denim brand widens focus with new accessories deal

Classic US apparel and accessories brand, True Religion is expanding its focus with its latest licensing deal.

The denim brand has teamed up with New York-based fine leather belt specialist, Amiee Lynn for a new range of women’s belts.

Amiee Lynn will lead the design of 16 styles, available in a variety of colours, which will feature True Religion’s logo as well as the brand’s classic horseshoe and Buddha symbols.

“As a denim brand, belts have always been an important category to the True Religion style,” said Michael Buckley, ceo at True Religion. “With the reemergence of denim, we are pleased to partner with Amiee Lynn as we continue to expand our selections.”

Michael Spolansky, ceo and founder of Amiee Lynn, continued: “Jeans are returning to the fashion scene in a major way and we are looking forward to a successful partnership.”

Paul Rosengard, evp of wholesale and licensing at True Religion, said that the partnership continues to build on the depth of its brand portfolio.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Laurence Llewelyn-Bowen will be at the show in person for The Great British Card Company greeting cards launch....
Production, distribution and rights management company, Thunderbird Entertainment Group has formalised its consumer products operations under the new Thunderbird Brands banner....
The study also revealed that children are expressing their fandoms an average of 3.5 different ways - making fandoms a lot more comprehensive than just watching a video or playing a game....
Shein has secured a deal with Animaccord for the rights to develop a new apparel and accessories collection for Masha and the Bear....
The discussion will make up just part of Products of Change full roster of activity at Licensing Expo which includes a series of industry-first Roundtable Sessions and a sustainable product showcase from POC members....
The new 18-piece limited edition collection has once again been inspired by the Museum’s collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.