This ad will be closed automatically in X seconds.

True Religion denim brand widens focus with new accessories deal

Classic US apparel and accessories brand, True Religion is expanding its focus with its latest licensing deal.

The denim brand has teamed up with New York-based fine leather belt specialist, Amiee Lynn for a new range of women’s belts.

Amiee Lynn will lead the design of 16 styles, available in a variety of colours, which will feature True Religion’s logo as well as the brand’s classic horseshoe and Buddha symbols.

“As a denim brand, belts have always been an important category to the True Religion style,” said Michael Buckley, ceo at True Religion. “With the reemergence of denim, we are pleased to partner with Amiee Lynn as we continue to expand our selections.”

Michael Spolansky, ceo and founder of Amiee Lynn, continued: “Jeans are returning to the fashion scene in a major way and we are looking forward to a successful partnership.”

Paul Rosengard, evp of wholesale and licensing at True Religion, said that the partnership continues to build on the depth of its brand portfolio.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Mamas500x500
 
The home and lifestyle brand is teaming with the nursery brand on a new collection of apparel and other products....
Fanattik500x500
 
The pop culture brand has been named Best Licensed Gaming Gifts & Collectables Designer 2022 in the SME News’ Business awards....
Jardinopia500x500
 
Home and garden gift brand Jardinopia has launched a range of licensed Disney gardenwear, tools and bags aimed at adults and children....
George500x500
 
The new Tonie features ten new adventures, including the story of George’s New Dinosaur....
CharlottesWeb500x500
 
“We’re thrilled to once again work with the incredible team at Sesame Workshop."...
LFSwimlogo500x500
 
Team Optimist and Team High Hopes both safely reach the French coast having begun their epic challenge around 11pm last night; amount raised on JustGiving currently stands at over £202,000....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.