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TSBA to represent National Portrait Gallery globally

Agency strengthens roster of English heritage brands with key appointment.

TSBA Group has added to its portfolio of English heritage brands, signing up to represent National Portrait Gallery.

Following the success of taking the British Museum to the global licensing stage, TSBA has equally ambitious plans to expand the reach of the National Portrait Gallery’s brand through a licensing programme that secures long-term partnerships across a spectrum of retailers, licensees and brand collaborations in categories including homeware, gifting, stationery, apparel and accessories.

The licensing programme will take inspiration from the National Portrait Gallery’s vast collection of paintings and photography to create ranges that provide a contemporary perspective to its rich heritage.

Initial themes include Kings and Queens, particularly drawing on the intricacies of fabrics and fashions found in the Gallery’s Tudor portraits.

TSBA’s appointment will generate revenues for the National Portrait Gallery to invest in its curatorial and educational work, as well as to help conserve and maintain its collection.

“Following a competitive selection process, we are really pleased to have been appointed as the National Portrait Gallery’s global agent,” said Stephanie Freeman, global head of licensing at TSBA Group. “With such an extensive collection of renowned portraits to take inspiration from, we look forward to building a cross-category business across multiple territories and showcasing the brand at Licensing Expo.”

Anna Starling, head of commercial at the National Portrait Gallery, added: “The Gallery’s unique collection of portraits includes over 330,000 works. From its much-loved Tudor collection to contemporary photography, from sitters such as Henry VIII and Anne Boleyn to Dame Kelly Holmes and Audrey Hepburn, the collection is a seemingly endless mine of fascinating images and stories.

“We are delighted to be working with TSBA, who can use their expertise to open up the collection to a broad international audience and help us realise its full potential, building on the licensing work the Gallery has already done.”

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