Agency will be looking for opportunities in cookware, food and beverage and live experiences.
Endemol Shine North America has appointed Tycoon Enterprises to be its exclusive licensing agent for MasterChef in Latin America.
The company will use its expertise to expand the hit franchise in key categories including food and beverage, cookware and live experiences,
Endemol Shine Brazil will continue to represent the brand in its market independently.
The culinary competition series has numerous local versions throughout Latin America including Mexico, Chile, Colombia and Uraguay.
“We are thrilled to be working with Tycoon to bring the MasterChef brand to life off-screen across Latin America,” said Amber Sheppo, svp licensing at Endemol Shine North Amercia. “MasterChef is the most successful food format in the world with over 60 localised versions across the globe including ten in Latin America alone and there is no stronger agency in the region to bring this brand to life for consumers than Tycoon.”
Elias Fasja, president of Tycoon, added: “It is a great time to partner with MasterChef. “There is a strong crave for innovative differentiated experiences among our retail and manufacture sectors, and MasterChef offers a powerful alternative for those seeking to make a mark by liaising with the world’s top competitive cuisine brand.”
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