Sport-inspired brand is marking Earth Day with the global introduction of USPA Life.
The U.S. Polo Assn is marking Earth Day on 22 April with the official global launch of USPA Life, the brand’s long-term sustainability programme which includes numerous global product initiatives.
Customers will be able to recognise USPA Life products with new branded hangtags and know the item was made with materials and processes that are ultimately better for the environment, including production methods that reduce water waste and/or environmental pollution.
Products will include polo shirts and other apparel made from recycled yarns and Better Cotton Initiative sustainable cotton, plus denim produced with yarn made from recycled water bottles.
Packaging and hangtags will also be produced from recycled materials.
“U.S. Polo Assn. has been working on sustainable fashion for several years and the launch of the USPA Life initiative is yet another step in our global sustainability journey,” commented J. Michael Prince, president and ceo of USPA Global Licensing which manages the brand. “Most recently, we have taken a more global and holistic approach by engaging our partners around the world and working on longer term sustainability practices and goals.
“We want our customers across 180 countries who enjoy our collections to feel positive wearing our products, recognising our brand contribution to this very important global initiative. Great brands and their consumers can all play a part in improving our global environmental footprint.”
U.S. Polo Assn boasts some 1,100 locations across 180 countries, with the United States Polo Association being one of the oldest sports governing bodies.