Craig Prest appointed creative director to run UK & Ireland adult apparel and accessories operations.
Sporting lifestyle brand U.S. Polo Assn is expanding its adult apparel and accessories operations in the UK and Ireland.
Craig Prest has been appointed creative director to run the design and sourcing division, while he will also provide creative input on brand and new retail store concepts.
Craig has a wealth of experience spanning over 20 years working for sports, fashion and lifestyle brands including Reebok, New Balance and most recently Henri Lloyd where he helped create concept and designs for partners such as Land Rover BAR/Louis Vuitton Americas Cup and Sky Team.
“I’m thrilled to be part of this global sporting lifestyle brand,” said Craig. “I want to push the boundaries of how consumers connect with the brand as part of their everyday. It’s about inspiring a new generation with design and product and not settling for the ordinary.”
U.S. Polo Assn. was the official apparel partner and outfitter for all polo players at the 2018 Sentebale ISPS Handa Polo Cup, which took place in July at the Royal County of Berkshire Polo Club, Windsor. It also provided product at the event through a pop-up shop experience.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
