Ubisoft, Venum and Fabacus are launching an activation using physical licensed products to unlock digital rewards and experiences for consumers, in a deal brokered by IMG.
For the first time, Fabacus – the company behind proprietary technology platform, Xelacore – has partnered with Ubisoft to integrate its licensed product into the Assassin’s Creed Valhalla brand universe, with a dedicated capsule collection with the brand Venum.
Fabacus is levelling up the possibilities of its technology to now cross formats and consumer ‘worlds’ with codes on physical Ubisoft x Venum products to unlock in-game rewards for players and their digital avatars.
Venum and Fabacus have previously partnered on a UFC x Venum collaboration to unlock exclusive products and UFC prizes.
“We are very excited to be kicking off this partnership with Ubisoft and breaking the boundaries between on-and-offline brand integration,” commented Andrew Xeni, ceo and founder of Fabacus. “Not only are we fuelling Ubisoft’s data driven strategies, but we are also broadening brand universes for consumers, using their Assassin’s Creed x Venum apparel purchases to unlock in-game rewards such as Shields.
“The possibility of what our technology can achieve within the advancement of gaming for licensors and licensees alike, truly excites me.”
Addie Dorsey, licensing consumer products at Ubisoft, continued: “As we move towards a world of new possibilities within AR and VR gameplay, we wanted to integrate our licensed products into our digital brand ecosystem, to not only provide our consumers with exciting, unique experiences, but also to allow us to expand the Assassin’s Creed Valhalla brand universe across sectors, in a way we had never been able to before.”
The campaign went live across the world yesterday (6 December), with codes concealed within selected Venum products for consumers to discover and participate.
Anyone who takes part in the activation will receive a free in-game reward: the Ouroboros Shield. Participation will also provide a chance to win Eivor figurines from the Assassin’s Creed game and discount codes on Venum products.
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