Limited edition designs to be auctioned off for children’s charity project in Italy.
A new exclusive UglyDolls fashion collection – based on the upcoming animated film franchise – has launched at annual international kids’ fashion show, Pitti Bimbo, in Italy.
The designs from some of the biggest names in Italian fashion prominently feature the UglyDolls characters and inspired this year’s ‘Fashion Comics’ project.
Each designer created a unique and exclusive outfit for an UglyDolls plush toy character, designing an accompanying limited edition UglyDolls t-shirt.
Each customised UglyDolls plush toy will be auctioned off on the international platform CharityStars in support of Oxfam Italia, the project’s charity selected by designer Alessandro Enriquez.
The UglyDolls-Pitti Bimbo project is part of a wider licensing programme led by CPLG across Europe with master licensing agent White Space Entertainment, representing UglyDolls for STX Entertainment.