Mintel expecting a 3.2% rise on last year as event cements place in UK retail calendar.
The UK’s Halloween spend in 2017 is predicted to reach an estimated £320 million, a 3.2% rise on last year, according to consumer analysts Mintel.
Consumers spent an estimated £310 million on Halloween products in 2016 and that figure is set to rise this year, indicating that Halloween continues to be an increasingly important event in the UK retail calendar.
In the consumer research, which was conducted in September 2017, Mintel found that almost half of the consumers it surveyed (46%) had spent money on Halloween last year – a significant rise from 39% in 2015.
Most of those who did spend money on Halloween spent under £25 in 2016, with just one in six spending over £50.
The same research also found that certain demographics are more likely to shop for Halloween, with the percentage of consumers’ spending money on the event significantly higher among parents.
Perhaps predictably, more than a third of UK consumers bought sweets for Halloween last year, making it the biggest Halloween category in terms of volume. The rest of the top five was made up of pumpkins, fancy dress items, decorations and cosmetics, in that order.