Aykroyd & Sons, Character Options, Blueprint, Danilo among those included in Top 150 Licensees.
License Global has unveiled its 2019 report identifying the world’s top 150 licensees with a number of familiar UK names making an appearance.
The annual listing recognises licensees from across all categories, from toys to home textiles, beauty to apparel, food and beverage to arts and crafts.
Familiar names for those of us in the UK include Aykroyd & Sons, Amscan, Character Options, Character World, Corsair, Danilo, Dreamtex, Blueprint Collections, Egmont, GB eye, Misirli, Paladone, Pyramid International, Posh Paws, Roy Lowe & Sons, Sambro and Wow Stuff among others.
Big name toy companies such as Mattel, Hasbro, LEGO and Jazwares are also included.
“Licensees have been the cornerstone of the movement toward experiential retail, expertly identifying new trends that will creatively bring merchandise to life and attract more consumers,” said Amanda Cioletti, content director at License Global. “We are thrilled to highlight this year’s collection of companies that are pushing the envelope of traditional retail models, creating tailor-made experiences for consumers that are vital to increasing engagement with products.”