Danilo among licensees outside of the toy space which are making trip to Germany.
Spielwarenmesse – which runs in Nuremberg, Germany from January 30 to February 3 – has become a must visit for licensing companies – and not just those with an interest in the toy space, either.
Calendar and greeting card specialist Danilo has exhibited for two years, with sales director Brett Smith telling Source that it has been a great experience.
“We have found it the perfect place to meet up with existing European distributors, but have also made some excellent contacts for new opportunities,” Brett commented. “These include customers, distributors, suppliers and partners in some interesting joint ventures.
“We have found working with the venue organisers to be very easy also, which is so important when planning a show so far from home.”
LIMA in Nuremberg
The collaboration between the licensing trade body and Spielwarenmesse has been in place for the past three years and this year’s show will once again see LIMA provide licensors and licensees with a central point of contact in the foyer of Hall 12.0.
In addition, LIMA’s members will have the opportunity to present their licences to selected business contacts in the LicensePreview setting with the likes of Nickelodeon and NBC Universal signed up.
Licensing experts will also speak on the current themes and global trends as part of the Toy Business Forum on the first three days of the fair.
Ernst Kick, ceo of Spielwarenmesse eG, commented: “Licences are closely entwined with the Spielwarenmesse, which is why we’re happy to give them a sufficiently wide stage and disseminate information and expertise in this field.”
This feature is part of an in-depth look at the key spring trade fairs – across toys and gifts – in the spring 2019 edition of Licensing Source Book. To read the full feature, simply click on this link.
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