Limited edition Easter Eggs for Marmite and Pot Noodle brands launched.
Unilever UK has partnered with Kinnerton once again for the launch of a limited edition range of Easter Eggs for the Marmite and Pot Noodle brands.
This year’s offering includes the new Pot Noodle Bombay Bad Boy Mug & Egg, alongside the successful Marmite Hollow Chocolate Jar and Marmite Chocolate Egg.
The new Pot Noodle offering consists of a chilli flavoured milk chocolate egg in a branded mug. Meanwhile, new packaging and the Marmite standout colour scheme has been introduced for the Marmite Easter Egg, while the Chocolate Jar joins the line following its success as part of the Christmas gifting range last year.
Chloe Irwin, senior licensing manager at Unilever UK, said: “The Marmite Chocolate Jar was a huge hit with shoppers last year, so we are delighted to bring these new ranges to consumers during this fundamental seasonal period.
“This launch meets the consumer trend for flavoured chocolate, offering fun and engaging gifting ideas for fans everywhere.
“There are 240 Pot Noodles sold every minute across the UK, while roughly 250,000 jars of Marmite are bought by households every week, as two incredibly popular household brands, we know that seasonal periods are a great opportunity to innovate and engage our loyal customers with new and exciting formats.”
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