Uniqlo marks Super Mario legacy with new line

New graphic print collection sees retailer continue to build licensed profile.

Hot on the heels of its new Mickey Mouse collection, Uniqlo is continuing to keep up with its rapid fire licensed launches, unveiling a new collection dedicated to Super Mario.

The graphic print collection – targeting men, women and children – is called Super Mario Family Museum and pays homage to the well-loved characters and moments from Mario’s generations-long story.

Mario appears across the collection in a number of prints and guises, with phrases such as ‘Thank you Mario. Your Quest is Over!’ also appearing on some pieces.

Other characters featured include Princess Peach, Yoshi and Donkey Kong, as well as the Star and Mushroom power ups.

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