Uniqlo readies fan-designed Nintendo line

25 designs from competition winners go on sale worldwide from May 18.

Uniqlo is continuing to emphasis its licensing credentials, with its latest branded line launching this week – but there’s a twist, all the designs in the new Nintendo range have been submitted by fans.

The retailer ran a competition to find creative new t-shirt designs from Nintendo fans across the world, receiving over 16,000 entries.

The 25 winning designs have been turned into this year’s UTGP t-shirt collection, launching in stores and online from May 18. A special event will also be taking place on May 20 in London.

In addition, the top three competition winners – which were judged by the creator of Mario, Shigeru Miyamoto – each received cash prizes and signed Nintendo Switch consoles.

The designs have been inspired by the likes of Super Mario Bros, The Legend of Zelda, Donkey Kong, Animal Crossing, Star Fox, Kirby, Splatoon and the Pokémon series.

You can check out the collection by clicking here.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs25finalists500x500
 
The countdown to the Brand & Lifestyle Licensing Awards on Thursday 24 April is officially on, with the finalists across all categories having been announced....
DalianFrenchConnection500x500
 
The debut French Connection home fragrance range is available across the UK, Europe, India, US, Middle East and online, and features eight ranges plus gift sets....
CWBBioworld500x500
 
The acquisition of Character World Brands by Bioworld Merchandising has been confirmed this morning (27 March)....
SolentGroupFerneMcCann500x500
 
Solent Group has extended its long-standing partnership with TV personality Ferne McCann, renewing its deal for health and beauty ranges in the UK and Ireland for a further two years....
Atomfall500x500
 
The pop culture retailer has unveiled a wide range of licensed apparel, giftware and homeware inspired by the post-apocalyptic survival-action game....
TotallySpiesnew500x500
 
Banijay Kids & Family has secured a partnership with Entertainment Marketing Group for a Totally Spies branded activation in 100+ trampoline parks across the US....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.