This ad will be closed automatically in X seconds.

Uniqlo unveils Blizzard inspired t-shirt collection

New range inspired by games and franchises including World of Warcraft and Overwatch.

Uniqlo has once again underlined its ambitions in the licensing space – expanding its popular UT collection with a range of tees inspired by Blizzard Entertainment games and franchises.

The 2018 UT range has been taking pride of place in store windows across the UK of late, and includes such wide ranging brands and characters as Marvel, Minnie Mouse, Minions, My Little Pony, LEGO, Sanrio and Peanuts among others.

The Uniqlo x Blizzard Entertainment collection includes t-shirt designs for World of Warcraft, Overwatch, Hearthstone, Diablo, Starcraft and Heroes of the Storm.

A special launch event took place on June 16 at the retailer’s Oxford Street store, featuring cosplay appearances and the chance to enter a cosplay competition to win exclusive Blizzard prizes.

The first 100 attendees also received a free Blizzard goody bag.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
Blackpinktease500x500
 
Bravado appoints company to create toy and collectable range for hit K-pop girl group....
PaddingtonTVnew500x500
 
Copyrights confirms new TV tie-in partners across key categories in the territory....
BAMinions500x500
 
Including the Minions taking over London Fashion Week and Primark with Bobby Abley....
MastersUniverse500x500
 
Licensee secures deal with Mattel to develop collectables for brand....
Monopoly85500x500
 
New wave of consumer products include Swarovski crystal adorned game board, plus apparel and toys....
Ashmolean500x500
 
Agency will represent museum in licensing across all categories to build up programme....
Get the latest news sent to your inbox
Subscribe to our daily newsletter