This ad will be closed automatically in X seconds.

Uniqlo unveils Blizzard inspired t-shirt collection

New range inspired by games and franchises including World of Warcraft and Overwatch.

Uniqlo has once again underlined its ambitions in the licensing space – expanding its popular UT collection with a range of tees inspired by Blizzard Entertainment games and franchises.

The 2018 UT range has been taking pride of place in store windows across the UK of late, and includes such wide ranging brands and characters as Marvel, Minnie Mouse, Minions, My Little Pony, LEGO, Sanrio and Peanuts among others.

The Uniqlo x Blizzard Entertainment collection includes t-shirt designs for World of Warcraft, Overwatch, Hearthstone, Diablo, Starcraft and Heroes of the Storm.

A special launch event took place on June 16 at the retailer’s Oxford Street store, featuring cosplay appearances and the chance to enter a cosplay competition to win exclusive Blizzard prizes.

The first 100 attendees also received a free Blizzard goody bag.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.