New range inspired by games and franchises including World of Warcraft and Overwatch.
Uniqlo has once again underlined its ambitions in the licensing space – expanding its popular UT collection with a range of tees inspired by Blizzard Entertainment games and franchises.
The 2018 UT range has been taking pride of place in store windows across the UK of late, and includes such wide ranging brands and characters as Marvel, Minnie Mouse, Minions, My Little Pony, LEGO, Sanrio and Peanuts among others.
The Uniqlo x Blizzard Entertainment collection includes t-shirt designs for World of Warcraft, Overwatch, Hearthstone, Diablo, Starcraft and Heroes of the Storm.
A special launch event took place on June 16 at the retailer’s Oxford Street store, featuring cosplay appearances and the chance to enter a cosplay competition to win exclusive Blizzard prizes.
The first 100 attendees also received a free Blizzard goody bag.