Universal Music Publishing Group has Alix Kram to the newly created global role of head of marketing.
Based in New York, Alix (pictured) will report to UMPG chairman and ceo Jody Gerson, and UMPG coo Marc Cimino. Additionally, Alix will provide marketing support for Bravado, UMG’s global merchandise and brand management company, reporting to president Matt Young.
In her new role, Alix will oversee the company’s marketing efforts with a focus on creative storytelling and cultural relevancy. She will work to amplify initiatives across business units, and maximising awareness and opportunities for UMPG-owned catalogues. She will also work with Bravado to drive strategy and create revenue-generating opportunities for UMPG/Bravado catalogue IP.
Alix joins the company from Netflix where she lead the retail and consumer products marketing team across US/Canada/Australia. Prior to this, she held roles at Warner Music Group and Nickelodeon.
“I’ve known and worked with Alix throughout her career and am confident she will be instrumental in creating new and exciting synergies between Bravado and UMPG,” commented Matt Young, president at Bravado. “We are dedicated to helping UMPG’s incredible roster of songwriters and producers move their brands forward and continue to find new ways for them to reach their fans around the world.”
Alix continued: “I’m grateful to both Jody Gerson and Marc Cimino for this opportunity to delve into UMPG’s iconic catalogues and uncover stories to tell that generate new energy, growth and conversation. This new and unique role also connects me with Bravado and my original music mentor, Matt Young, allowing me to further build, extend and share the stories of some of the world’s most beloved songs in new ways.”
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