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‘Strong & evolving’ Universal ready for BLE showcase

Company has seen some “phenomenal growth” of its brands says Hannah Mungo.

Universal Brand Development is geared up to showcase its ‘strong and evolving’ business at Brand Licensing Europe this week.

The company will be using the show as a platform to talk to licensees and retailers about the “phenomenal growth” it has seen for its brands as it continues to make the transition from an event business to building entertainment franchises for the long-term with an ‘always on’ strategy.

As you might expect, the UBD stand will be split between its film and TV creative partners including Universal Pictures, Illumination and DreamWorks.

Jurassic World, Fast and Furious, The Voyage of Doctor Dolittle, DreamWorks Trolls, How To Train Your Dragon: The Hidden World, The Grinch and The Secret Life of Pets 2 among others will be showcased on the movie side.

Meanwhile, the company continues to expand its reach beyond the big screen with investment into DreamWorks TV and the development of several key properties including Spirit Riding Free.

Licensees and retailers will also be invited to take a look into the U-Vault – Universal’s archive – which includes JAWS, E.T. The Extra Terrestrial and Back to the Future among others.

Hannah Mungo, country director UK and Ireland and UBD, said: “We’re so proud to work with some of the most innovative and pro-active partners across the globe. And we want to do more!

“We want to work together with these partners on new plans and strategies, to innovate and push development creatively – ensuring that retailer needs are met and, most importantly, that our customers continue to be delighted.”

You can find out more in our special Universal Brand Development publication by clicking on this link.

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