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Urban Outfitters launches FILA x Sanrio

New Hello Kitty collection includes women’s apparel and accessories.

Lifestyle retailer Urban Outfitters has launched a new FILA x Sanrio collection featuring Hello Kitty.

The brand’s newest campaign features an assortment of women’s apparel and accessories, including the signature FILA logo alongside Sanrio characters (Hello Kitty only in Europe).

The three-piece women’s collection – all available exclusively at Urban Outfitters – includes a hoodie, long-sleeve tee and short-sleeve tee, all inspired by classic tennis silhouettes.

Prices range from £32 to £65, with products available in select Urban Outfitters stores in Europe and online, while the collection will also live across all of the retailer’s social and web platforms.

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