This ad will be closed automatically in X seconds.

V&A highlights new crafting deals

Museum secures new partnerships with DMC and Practical Publishing in category.

The V&A has underlined its presence within the arts and crafting category, confirming two new partnerships.

First up, the museum is launching a range of premium embroidery kits inspired by the Arts and Crafts Movement with textile brand, DMC.

The collection features ten cross-stitch and tapestry kits, each depicting a famous design from the celebrated design movement and designed to ‘spark the imagination’, the V&A said.

Meanwhile, as part of a year-long collaboration across the Practical Publishing crafting portfolio, the V&A has released a papercrafting magazine and kit featuring 64 projects and exclusive editorial content.

The V&A Learning team is also working with Practical Publishing to deliver a papercrafting workshop, using the box kit to create handmade paper projects.

This month also sees collaborative features in Love Sewing and Quilt Now, with more to come later in 2019.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
Fallout500x500
 
15 licensing partners across categories including apparel, accessories, collectables, beverage and more are part of the launch for the merchandising programme, along with an Amazon storefront....
WhiteKitchenEH500x500
 
The White Kitchen Company has created a range of kitchen cabinetry shaped by the history and craftsmanship of English Heritage sites such as Apsley House, Down House and Brodsworth Hall....
MarvelMyprotein500x500
 
Myprotein has secured a multi-year global collaboration with Marvel which will see the introduction of a number of character-inspired sports nutrition ranges to 'catapult active lifestyles into another realm'....
WarnerMoleskine500x500
 
Each notebook takes a spell as its inspiration and has themed endpapers, special quotes and illustrations and a sheet of themed stickers in the back pocket....
McLarenLogitech500x500
 
The extension of the partnership - which began in 2017 - will see the two brands continue to blur the lines between virtual and real-world racing and create a more accessible racing experience....
Barbiecue500x500
 
The pink vegan mayo with BBQ sauce comes following Heinz teasing fans about whether the collaboration condiment concoction should be made a reality....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.