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V&A reveals tie up with royal wedding florist

Philippa Craddock’s floral designs most recently seen at wedding of Duke and Duchess of Sussex.

Florist Philippa Craddock – whose floral designs have most recently been seen at the wedding of the Duke and Duchess of Sussex – is launching a range of faux flowers in collaboration with the V&A.

The range is part of an expanding lifestyle offering for Philippa, who said it was “a pleasure and a privilege” to work with the museum.

Utilising the V&A’s comprehensive collection of botanical illustrations, some of them centuries old, Philippa has created a faux flower collection that celebrates the beauty of the natural world with high quality flora and foliage.

The design process has taken over a year and has seen Philippa use her floral expertise and creativity to reimagine the V&A’s beautiful illustrations. The collection includes a contrasting combination of wild meadow flowers and tropical stems in light tones with a sense of realism and detail. Every flower and stem has been hand painted.

“It has been such a pleasure and a privilege to work with the V&A for my first faux collection, interpreting just a small part of their incredible archive into my designs,” commented Philippa.

“My philosophy and approach to floristry is very relaxed and down to earth and the collection is representative of that. The displays inspire a sense of calm, which I hope will be enjoyed by many.”

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