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Vexed Gaming partners with The Koyo Store

UK-based esports team releases exclusive collectable jewellery and merchandise.

Vexed Gaming has teamed up with entertainment merchandise specialist The Koyo Store to offer its fan base and supporters a unique range of branded collectables.

In addition to traditional merchandise items – such as key rings and pin badges – the partnership will see the Manchester-based esports team offer a range of merchandise and jewellery, including a necklace/bracelet compatible drop charm.

It marks the first time that a leading team has embraced the world of costume jewellery, highlighting both companies philosophy of engaging with the esports community in new and innovative ways.

The full product range includes embroidered luggage/backpack tag, pin badge, key ring and pendant charm.

“We’re absolutely thrilled to be partnering with The Koyo Store to extend our range of merch in a new and exciting direction,” said Sonny Waheed, co-director at Vexed Gaming. “We’ve a wonderfully diverse fan base and, for the first time, have a range of collectables, especially the start of our jewellery range, that can appeal across all our supporters.”

Lee Townsend, ceo and founder at The Koyo Store, added: “Vexed Gaming are one of the most forward-thinking teams in esports and they challenged us to come up with a range that fits with both their brand and their diverse fan base.

“We’re very much aligned with Vexed Gaming’s desire to engage with fans in meaningful, innovative ways and we can’t wait to see what else the partnership will bring.”

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