The Source offers a pictorial round up of last week’s major showcase at London’s Olympia.
Last week saw the UK licensing industry head to London’s Olympia for UK Toy Fair.
A key event in the calendar, the three-day show saw a raft of new product launches featuring licensed properties.
These included Disney and Thinkway Toys giving a first look at lines from the eagerly awaited Toy Story 4, plus Jazwares celebrating victory at the Toy Industry Awards with its Roblox line, as well as enjoying continued strong interest in Fortnite.
There were also new arrivals in the preschool space from Posh Paws, with Pirata & Capitano creating a stir, while celebrities including Warwick Davies and Waffle the Wonder Dog were on hand to add further weight to licensed launches.
In addition, The Source – together with sister title Progressive Preschool and industry recruiters Aardvark Swift – hosted a networking drinks party on the Wednesday evening of Toy Fair, giving the licensing community a chance to catch up after a busy day at Olympia.
We’ve put together a little taster photo gallery (including some of the shots from the official show photographer) below: