This ad will be closed automatically in X seconds.

Vivienne Westwood has designs on Asics

New capsule collection will see five trainer styles released over the next few months.

Fashion designer Vivienne Westwood is teaming with sports brand Asics for the launch of a limited edition capsule collection.

The new range will be a ‘reimagination’ of classic Asics styles, mixing Vivienne’s design elements and prints with Asics’ advanced footwear technology, reported Fashion United.

There will be five styles in the collection, with the first – the Gel-Mai Knit shoe and the Gel-Kayano 5 OG shoe – launching later this week.

The Gel-Mai includes the designer’s archived Squiggle print – which was originally used back in 1981 – while the Gel-Kayano takes inspiration from the print’s original red and orange colourway.

A further three styles are planned for a July launch.

“Asics are brilliant technicians – known for their expertise, they are the best in their field,” said Andreas Kronthaler, creative director of Vivienne Westwood. “We love the look of their trainers because they are form following function – which attracted us to this collaboration. We wanted to create something real. They are not just decoration or a fashion statement – they are functional. With this collaboration we wanted to bring together both.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Company outlines plans for Roald Dahl Day in September and beyond....
New range will launch in 2020 aligning with promotion of new Sony Pictures movie....
11 partners presenting new lines at Magic, Agenda and Liberty fashion trade shows....
Nickelodeon joins strong roster of broadcasters due to premiere show this autumn....
Rubie’s UK bolsters its management team with four new appointments....
Initiative will cover brands including My Little Pony, NERF and Power Rangers....
Get the latest news sent to your inbox
Subscribe to our daily newsletter