Rebrand is part of the transition to Crunchyroll following acquisition last year.
Japanese entertainment specialist, VIZ Media Europe has rebranded to Crunchyroll as part of the transition following last year’s acquisition.
Crunchyroll confirmed the closing of the deal on December 4, 2019, bringing its popular anime brand and global platform together with VIZ Media Europe Group’s EMEA wide network of partners, distributors and licensees.
Crunchyroll – one of the world’s most popular anime brands, connecting anime and manga fans across 200+ countries and territories with 360-degree experiences – is now the majority owner in VIZ Media Europe Group, which encompasses VIZ Media Europe, VIZ Media Switzerland, AV Visionen, KAZÉ, Anime on Demand, and Anime Digital Network (in partnership with Citel, a subsidiary of Média-Participations).
John Easum has been appointed as head of Crunchyroll EMEA and will steer the expansion of its international efforts.
“Now that we are under the Crunchyroll brand, I am even more excited to be given the opportunity to lead a very talented team that is uniquely positioned to grow the passion and engagement of anime and manga across the EMEA region,” John commented. “Our teams in Berlin, Paris, and Lausanne will continue to expand our mission which is to bring to our fans 360-degree experiences around the content they love, wherever they may be, through streaming, broadcast, home video, publishing, consumer products, events, gaming, and much much more.”
Crunchyroll is headquartered in San Francisco, with additional offices in Los Angeles, Tokyo, Chisinau – and now – Paris, Berlin, and Lausanne through the acquisition.
Brady McCollum, head of international at Crunchyroll, commented: “We’ve admired VIZ Media Europe Group’s expertise in reaching and delivering quality experiences to anime and manga fans for many years.
“Together, our teams represent a stronger, global front and will be focused on finding ways to engage with current fans in meaningful ways, while also creating new fans along the way.”