VMC readies young adult market launch

Accessories licensee to unveil new Star Wars and Marvel lines.

Ambitious licensee VMC Accessories is targeting the young adult sector with its latest launch, as it looks to further grow its reach in the licensing arena.

Limited edition high fashion collections – including male and female accessories such as headwear, bags and sunglasses – will launch for both the Star Wars and Marvel brands.

The collections will be launching alongside key movies to further maximise the opportunities for the product.

The first phase will arrive in November, tying in with the arrival of the eagerly anticipated Star Wars: The Last Jedi. Phase two will be in line with Marvel’s Black Panther movie in February 2018, while phase three is being developed for Easter 2018, coinciding with the Hans Solo standalone film.

“As we continue to be successful in securing top brand licences in our core business, this new limited collection is a great opportunity for VMC to display our strength in design and product innovation in the evolving young adult market,” Louise Hinds, licensing and creative director at VMC Accessories, told The Source.

For further details on the range, you can contact the sales team by clicking here.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs25finalists500x500
 
The countdown is well and truly on to the Brand & Lifestyle Licensing Awards 2025 - with the finalists lining up ready to be unveiled, beginning today with the five retail categories, including the new Radar award....
CESimonLisaJakki500x500
 
Licensee group Character Exchange has been further strengthened by welcoming Abysse, Brands In, Rainbow Productions and Solent Group into the long running group....
RadleyRHS500x500
 
Following on from the success of the first collaboration in 2024, the Royal Horticultural Society and Radley have launched a second special edition collection of handbags and accessories, featuring new items and designs....
MiffyCathKidston500x500
 
The sell out success last year of the Miffy x Cath Kidston collaboration has inspired a new drop for spring 2025, coinciding with the classic character's 70th birthday....
WorldofTanksPB500x500
 
World of Tanks has confirmed a partnership with Banijay Rights to launch Battle Pass Special: Peaky Blinders, a limited time in-game event based on the hit TV series....
PaniniFifaCollect500x500
 
Panini is taking its long-standing collaboration with FIFA to the next level - offering collectors a new experience through the FIFA Collect platform, which will include a series of exclusive digital drops, celebrating decades of FIFA World Cup history....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.