This ad will be closed automatically in X seconds.

VMC readies young adult market launch

Accessories licensee to unveil new Star Wars and Marvel lines.

Ambitious licensee VMC Accessories is targeting the young adult sector with its latest launch, as it looks to further grow its reach in the licensing arena.

Limited edition high fashion collections – including male and female accessories such as headwear, bags and sunglasses – will launch for both the Star Wars and Marvel brands.

The collections will be launching alongside key movies to further maximise the opportunities for the product.

The first phase will arrive in November, tying in with the arrival of the eagerly anticipated Star Wars: The Last Jedi. Phase two will be in line with Marvel’s Black Panther movie in February 2018, while phase three is being developed for Easter 2018, coinciding with the Hans Solo standalone film.

“As we continue to be successful in securing top brand licences in our core business, this new limited collection is a great opportunity for VMC to display our strength in design and product innovation in the evolving young adult market,” Louise Hinds, licensing and creative director at VMC Accessories, told The Source.

For further details on the range, you can contact the sales team by clicking here.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
GapJeans500x500
 
Next will operate Gap's ecommerce, Gap-branded shop in shops in retailers and offer click and collect services to online customers from 2022....
PenguinAward500x500
 
Cooneen, Disney, Kinnerton, Penguin Random House UK, Bravado and LEGO all share their delight at winning accolades....
BKteam500x500
 
The North East-based brand creative agency has invested in young and up and coming talent to further strengthen its position....
H&ACrayola500x500
 
A new product collection is launching from the licensed toiletries licensee as part of the special Crayola event....
BBCBluey500x500
 
The global licensing footprint for the preschool brand has grown with agents covering the Nordics, Baltics, Central and Eastern Europe (CEE) and Italy....
FanattikAnthony500x500
 
The new agreement covers collectables, gifting and barware featuring titles from the Street Fighter, Resident Evil and Monster Hunter series....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.