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Walkers and KFC brands tie up on new range

Brands launch two new crisp flavours supported by on-pack promotion.

The Walkers and KFC brands are collaborating on the launch of two new crisp flavours.

The Walkers Max Kentucky Fried Chicken and Walkers Max Double Crunch Zinger flavours arrive this week, and will be available in a variety of formats including single bags and a multi-pack of six, reported Talking Retail.

In addition, an on-pack promotion will be running, giving consumers the chance to win a two for one KFC meal with every pack. Shoppers will need to buy a promotional pack of the new flavours and take it to their local KFC restaurant for takeaway or drive-thru to claim their meals.

The promotion will run until July 31 and can be used for a dine-in meal at a later date, once restaurants have fully re-opened.

“The new Walkers Max and KFC flavours offer the ultimate fulfilling snack, delivering the epic KFC signature taste that people know and love, with the familiar and satisfying crunch of Walkers Max,” said Katherine Cook, senior brand manager for Walkers Max at Pepsico.

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