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Warburtons unveils The Muppets tie up

Classic characters appear in new ad for bakery brand’s new Giant Crumpets.

Last year, bakery brand Warburtons teamed up with Paddington Bear for the War-bear-tons campaign, and now it has revealed its latest tie up, this time featuring The Muppets.

Characters including Kermit the Frog, Miss Piggy, Fozzie Bear, Statler and Waldorf, Animal and The Swedish Chef appear in a two-minute TV ad for Warburtons’ new Giant Crumpets.

The ad premiered on November 14 during The X Factor on ITV, and sees The Muppets pull out all the stops to convince Jonathan Warburton to join them in The Giant Crumpet Show.

Commenting on the ad, Jonathan said: “We’re proud to be launching another bakery first, and who better to introduce Giant Crumpets than The Muppets? It certainly wasn’t my average working day.”

Last year saw the company rebrand to War-bear-tons for a campaign tying in with the release of the first Paddington Bear movie to much acclaim. It followed this up with Sylvester Stallone starring in a Rocky-inspired ad.

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