This ad will be closed automatically in X seconds.

Warburtons unveils The Muppets tie up

Classic characters appear in new ad for bakery brand’s new Giant Crumpets.

Last year, bakery brand Warburtons teamed up with Paddington Bear for the War-bear-tons campaign, and now it has revealed its latest tie up, this time featuring The Muppets.

Characters including Kermit the Frog, Miss Piggy, Fozzie Bear, Statler and Waldorf, Animal and The Swedish Chef appear in a two-minute TV ad for Warburtons’ new Giant Crumpets.

The ad premiered on November 14 during The X Factor on ITV, and sees The Muppets pull out all the stops to convince Jonathan Warburton to join them in The Giant Crumpet Show.

Commenting on the ad, Jonathan said: “We’re proud to be launching another bakery first, and who better to introduce Giant Crumpets than The Muppets? It certainly wasn’t my average working day.”

Last year saw the company rebrand to War-bear-tons for a campaign tying in with the release of the first Paddington Bear movie to much acclaim. It followed this up with Sylvester Stallone starring in a Rocky-inspired ad.

MORE NEWS
MikeColes500x500
 
Mike Coles, group md at Blues Group, on changes in strategy beginning to bear fruit and increasing sales year on year....
PinkKey500x500
 
Agency secures mobile accessories deal for Pringles, as well as renewals with four key SLUSH PUPPiE partners....
CubeIsleofMan500x500
 
"We’re looking forward to leveraging our global licensing, merchandise and retail experience and bringing to life the unique IOM TT atmosphere."...
MTVRS500x500
 
“We are thrilled to collaborate and create a collection of apparel that celebrates the band and MTV’s influence on the global music industry," says Bravado's David Boyne....
LGreeneNT500x500
 
The range features eight historic wallpaper designs adapted and recoloured for use within the modern interior....
job
 
The museum is looking to further grow its commercial team, seeking a brand licensing senior creative manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.