To help fans celebrate Lunar New Year and provide a fun twist on Year of the Rabbit, Warner Bros. Discovery has teamed with a number of licensees, as well as created new content, starring Bugs Bunny and featuring his fellow Looney Tunes.
The unique, all-new Year of the Rabbit-themed merchandise, animated content, experiences and gaming from Warner Bros. Discovery Global Consumer Products and Themed Entertainment, Warner Bros. World Abu Dhabi, Cartoonito, Warner Bros. Animation, and Warner Bros. Games is aiming to engage fans around the world.
WBDGCP and Kohl’s have partnered to create a gender neutral Sonoma Community apparel collection for adults and kids featuring Bugs Bunny, with the range aiming to celebrate Lunar New Year through a modern relevant lens.
WB Shop is also joining in the celebrations with a new Year of the Rabbit Looney Tunes collection which features the characters wearing vibrant themed costumes across accessories and apparel.
Meanwhile, a Looney Tunes x BOSS capsule collection of adult and kids’ apparel consists of laid-back jerseywear, knitwear and outerwear pieces embellished with flashes of festive red and gold, key Looney Tunes catchphrases and bunny and carrot motifs. Moschino will also bring Bugs into the world of Italian luxury with a 23 item collection of women’s ready to wear and accessories including a leather boxing glove clutch, gold bijoux pieces, printed leather moto jackets and bunny ear high heels.
In addition, Amsterdam-based brand Scotch & Soda will launch a bunny-themed capsule for adults and kids in spring 2023, with hero pieces including a varsity jacket showcasing Bugs Bunny on the front and the back, finished with the letter S (for Scotch & Soda). That’s not all folks as Spanish fashion retailer Desigual is also set to launch a women’s and kid’s collection with key lines including sweatshirts inspired by vintage Bugs Bunny movies, trucker jackets with college style lettering and distressed-effect t-shirts.
In Australia, Cotton On will launch a collection of over 50 styles across womenswear, menswear and Rubi accessories, while Target Australia is also supporting with a range of Bugs Bunny family sleepwear – including a pet option – launching at the end of January.
GAP has launched a Bugs Bunny apparel collection in mainland China, Hong Kong and Taiwan, available now. Select styles from the GAP collection will also be available in North America. Retailer GU also launched a new Bugs Bunny apparel collection, available now in Japan, Taiwan, mainland China and Hong Kong. Also in China, a Looney Tunes-themed mall exhibition is located at the Beijing Hopson Mall through 5 February.
Across Southeast Asia and Taiwan, WBDGCP has partnerships in place with many retailers and licensees across apparel, accessories and food categories. Two key regional agreements include a new cap and apparel range with New Era and a line of trainers and apparel by FILA.
In Thailand, CPS Chaps has released a Bugs range of streetwear; Giordano and Matahari department store in Indonesia and Padini in Malaysia also have apparel ranges; Lotus Archi and Aurora Italia have jewellery; Carlo Rino in Malaysia has a Bugs Bunny bag and wallet collection; while Baskin Robbins has unveiled a range of ice cream inspired by Bugs Bunny.
Warner Bros. World Abu Dhabi also joins the celebration with the Year of the Rabbit experience running 20 January through 22 January. Fans can celebrate with Bugs Bunny, Daffy Duck, Sylvester, Tweety and Tom & Jerry as they appear on the seasonally themed Plaza Stage wearing their Lunar New Year outfits.
When it comes to content, Cartoonito’s preschool series, Bugs Bunny Builders, has released a new two-minute short celebration of Lunar New Year in the US and APAC, while there will also be new full-length episodes on Cartoonito on Cartoon Network and HBO Max.
There will be new episodes, too, of Looney Tunes Cartoons, plus new series Tiny Toons Looniversity will debut.
In terms of gaming, MultiVersus is a free to play platform fighters video game from Warner Bros. Games featuring Bugs Bunny and other Looney Tunes characters alongside more heroes and personalities. It will celebrate the Lunar New Year with themed in-game items.
Looney Tunes: World of Mayhem will also celebrate Year of the Rabbit with a month-long limited time event.
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