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Warner Bros. Discovery Kids celebrates a summer of sports across EMEA with Looney Tunes

Summer 2024 is all about sports as Warner Bros. Discovery activates its classic animated characters, the Looney Tunes, with the aim of bringing kids closer to various sports in an entertaining way, as well as introducing sporting disciplines to the next generation.

The Looney Tunes characters have a long association with sport, including their starring role in the 1996 movie Space Jam and its 2021 sequel Space Jam: A New Legacy.

Now the characters are returning into the sporting spotlight to inspire the upcoming generation in the values of sport.

Warner Bros. Discovery has created six original animated short films, Looney Tunes Presents: Sports Made Simple. Targeted for children, the shorts celebrate and explain six different sports in true Bugs Bunny fashion.

The 90-second clips include classic as well as new sports and disciplines such as 4×100 metre relay, tennis, mountain biking, beach volleyball, gymnastics and breakdancing.

The short-form clips will premiere on the WB Kids YouTube Channel and will be used across Warner Bros Discovery’s on-air kids channels, and digital and social networks and platforms, including Looney Tunes social networks, and Boomerang channels, over the summer.

Looney Tunes Presents: Sports Made Simple will also appear on Eurosport’s weekly Power of the Olympics programme. Making sports content available everywhere for kids, there will also be new sports quizzes made available on the Cartoon Network website in the UK, testing kids’ sporting knowledge.

In addition, the Looney Tunes will be welcomed into the metaverse with a new activation celebrating the summer of sports on Roblox.

Cartoon Network Game On! – a fully experiential world on Roblox – will introduce new characters, new minigames and new rides to celebrate sports and team Looney Tunes. Players can interact with popular Looney Tunes characters including Bugs Bunny, Lola Bunny, Daffy Duck, Tweety, Wile E. Coyote and Road Runner.

Sports-themed programming is also being scheduled on kids channels, Boomerang, Cartoon Network and Cartoonito including episodes from different shows that feature sports games and challenges. In the UK, on demand there will be Looney Tunes content and sports themed episodes will be made available in a boxset titled Summer of Sports, while the kids channel websites will also feature content.

In addition, team ACME officially landed on the Cartoon Network’s Toon Cup app back in April, with a Looney Tunes-themed tournament. There is also a Toon Cup casual mobile app and website football that debuted during the 2018 World Cup.

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