Cloudco Entertainment has confirmed a raft of new agency partnerships and retail deals across the EMEA region for Care Bears.
The strategic collaborations aim to expand the Care Bears’ footprint in key markets and introduce a broader range of product offerings to fans across Europe and the Middle East.
Among the newly appointed licensing agents are Maria Maranesi Maurino in Spain; Planeta Junior in Central and Eastern Europe; Spacetoon in the Middle East; Lisans in Turkey; Maurizio DeStefano Licensing in Italy; NLC in the Nordics; and ELC in Cyprus and Greece.
The new agents will be instrumental in bringing Care Bears to new audiences and markets, while complementing Cloudco’s existing partnerships with Bulldog in the UK, Bavaria in Germany, Sagoo in France, CLM in South Africa and Mediogen in Israel.
In addition to these new agent partnerships, Cloudco Entertainment has secured several key retail agreements, bringing Care Bears products to major retailers throughout EMEA. New retail partners include Prisma in the Nordics; Kiabi and La Redoute in France; Marks & Spencer in the UK; Biedronka in Poland; HMV and Claire’s Accessories, as well as Ernstings Family and C&A in Germany.
Furthermore, the brand will see exclusive direct to retail collaborations with Pepco and Smyk, as well as a new partnership with Women’s Secret.
The expansion into health and beauty products also marks a significant development for Care Bears in EMEA, with new product lines being launched in partnership with Polyflame in France and the Middle East, as well as Lekam in Poland. The collaborations will introduce Care Bears-themed health and beauty products, further broadening the brand’s appeal and reach.
“We’re incredibly excited to continue expanding Care Bears across the EMEA region through these new partnerships,” commented Kimberley McIntyre, senior licensing manager at Cloudco Entertainment. “The brand’s ability to span multiple generations makes it a perfect fit for so many categories and markets. We’re thrilled to collaborate with such strong partners and retailers as we bring Care Bears to even more fans.”
Cloudco Entertainment will be exhibiting at Brand Licensing Europe from 24-26 September on stand B231.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
