This ad will be closed automatically in X seconds.

“We all need to be adaptable, changeable and flexible”

HTI’s Michelle Dalziel on keeping up with the rapidly evolving world of licensing.

With 2020 now in full swing, many in the industry will be hoping to move on from the uncertainty that swirled throughout 2019.

Source catches up with a selection of licensees to ask them about their hopes and fears for 2020, from both a business and a personal point of view.

Today: Michelle, Dalziel, licensing and marketing manager, HTI

“The world of licensing is evolving rapidly, couple this with a world moving at speedy pace and the reality is we all need to be adaptable, changeable and flexible in order to survive. The mergers, the acquisitions, the disappearing retailers should all affect and change our mindsets in how we need to act in business.

With this in mind, our hopes as a licensee are simply that the brand owners and licensors will consider all these factors when it comes to relationships and the way they work with partners. In turn, our fears would be that they do not all learn to respect the current environment and truly how tough it is for the manufacturers and retailers.

It’s most certainly a personal hope of ours that licensors would perhaps start taking some tips from the owner driven businesses, it is a sink or swim environment and we at HTI plan to stay to stay above water for many more years to come.”

This feature originally appeared in the spring 2020 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.