Helen Johnson, product manager at Crème d’Or, talks key chocolate gifting seasons and the company’s hit confectionery range for The Grinch.
Now firmly in the ‘golden quarter’, LicensingSource.net asks a selection of licensees how summer was for them, what were some of their successes and what do they see as the highlights and challenges as we enter the final part of the year.
Today: Helen Johnson, product manager, Crème d’Or.
“We always seem to be juggling Christmas and Easter here, the two key chocolate gifting seasons. On one hand we are getting everything prepped and ready to hit the stores and on the other we are trying to come up with new, exciting (hopefully award winning) ideas.
“Our Grinch confectionery range has certainly generated more sales this year with listings in The Card Factory, Moonpig, The Range and Selfridges.”
This feature originally appeared in the autumn 2023 edition of Licensing Source Book. To read the full publication, click on this link.
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