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“We are confident our product mix will guarantee strong Christmas sales”

As we approach the end of the year, LicensingSource.net asks a selection of licensees from across various categories what their one biggest hope is for Christmas (professionally and personally) and what they are most looking forward to in 2022.

Today: Danny Schweiger, joint md, Character World.

“From a personal point of view I am so looking forward to a normal Christmas this year when we can get together with all the family.

From a Character World point of view, based on current EPOS we are confident that our mix of the biggest licences and our new wellness product ranges will guarantee extremely strong Christmas sales.

As 2022 approaches, the longer term strategic plans for Character World are well under way – watch this space.”

This feature originally appeared in the autumn 2021 edition of Licensing Source Book. To read the full publication, click on this link.

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