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“We are feeling incredibly positive about the second half of the year”

Smiffys’ Elliott Peckett on the licensee’s growing portfolio, new collections and hoping for another record Halloween.

Now that we’re at the half time mark in 2022, LicensingSource.net asks a selection of licensees if the year is panning out as they anticipated in terms of opportunities and challenges, and what is the one thing they would like to achieve by the time we reach the all-important Q4 period.

Today: Elliott Peckett, director, Smiffys.

World Book Day was another success for us and the feedback from customers has been very positive. We are looking forward to a summer season how it should be – back to partying! We are expecting our festival and hen and stag do season to be busier than ever.

The industry continues to face supply chain challenges with production and shipping lead times from China significantly longer than normal, not to mention the continuing product cost increase and UK inflation at record levels. We are, however, feeling incredibly positive about the second half of the year, as we have received a record number and value of forward orders for Halloween and Carnival 2023.

We have also had the opportunity to grow our licence portfolio rapidly in the past year and we look forward to the launch of a number of new collections.

By the time we reach the Q4 period, we will have our stock levels optimised after placing record volumes of orders in China. This will allow us to cater for a bumper summer and prepare us for what we hope will be another record Halloween.”

This feature originally appeared in the summer 2022 edition of Licensing Source Book. To read the full publication, click on this link.

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