Enesco’s Helen Cottrill discusses the company’s presence at Ambiente.
With 2020 now in full swing, many in the industry will be hoping to move on from the uncertainty that swirled throughout 2019.
Source catches up with a selection of licensees to ask them about their hopes and fears for 2020, from both a business and a personal point of view.
Today: Helen Cottrill, marketing director, Enesco
“My biggest hope for 2020 is maximising the potential of our licensed brands in Europe.
We have a much larger brand new stand at Ambiente, which is a big marketing investment. I love trade fairs, and the challenge of creating something special with my team that works for the sales team and our customers. We will be in Hall 11.1 E97; please come along and see what we have created.”
This feature originally appeared in the spring 2020 edition of Licensing Source Book. To read the full publication, click on this link.
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