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“We are starting to see increased new category opportunities”

As we begin to move through 2023, asks a selection of licensees how they are looking to make the most of the first quarter of the New Year despite the wider challenges that everyone is facing.

Today: Mike Coles, group md, Blues Group.

“2023 kicks off with a tough first quarter for many suppliers and retailers in our sector – mainly due to the change in buying patterns post Covid and then leading to the carryover of stock from 2022 into 2023.

However, with a change in strategy last year, we are starting to see increased new category opportunities and an uplift in parts of the group that are working to a longer lead time. This gives us the confidence that we will see improvements in sales for the all important mid-year autumn/winter product launch and the final golden quarter for Christmas 2023.

Even with all the headwinds, we will increase our sales for the group year on year.”

This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.

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