This ad will be closed automatically in X seconds.

“We can’t escape the unknown that is Brexit”

Posh Paws’ Laura Bull talks retail, Brexit and upcoming new ranges.

Now that we’re almost half way through 2019, Source catches up with a selection of licensees to find out how the year has been so far, the main challenges and big successes and what hopes they have for the remainder of the year.

Today: Laura Bull, marketing manager, Posh Paws

“So far 2019 has been a positive year for Posh Paws. We had a flying start with our range of How to Train Your Dragon: The Hidden World plush and the hype continues as we head towards the home entertainment release.

Of course, we can’t escape the challenges within the retail landscape and the unknown that is Brexit.

However, we are very hopeful for the remainder of the year – we have a trio of what will undoubtedly be blockbuster releases from Disney: Toy Story 4, Lion King and Frozen 2; and finally, we will be launching our beautiful new range of ‘Sleepies’ from the world of Moshi Twilight, a revolutionary Sleep Stories app to lull little listeners off to sleep.”

This feature originally appeared in the summer 2019 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

The popular event will take place at Lords Cricket Ground, in the Thomas Lord Suite on Thursday 13 October....
Dreamtex's Anthony Duckworth on taking advantage of wider opportunities across the licensing industry to maximise consumer spending....
“Working with the team at Moshi has been an absolute delight, and our free content drops are just the start of our collaboration."...
The animal welfare charity and Cantilever Media have joined forces with the upcoming Sky Original animated feature film based on a children's fantasy by Sir Terry Pratchett....
The hotly tipped animation will form a key part of BBC One's schedule this Christmas....
The sports and brands licensing agency is looking to hire a new licensing manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.