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“We ensure our product proposition is strong and cost effective”

Rubies’ Fran Hales on seeing summer as an opportunity for growth and looking to expand its product offering. catches up with a selection of licensees across a number of categories to find out their expectations for summer trading, how sell-through is going in their respective sectors, concerns and what they are most looking forward to as Q3 approaches.

Today: Fran Hales, head of marketing and portfolio, Rubies Masquerade.

“Summer for the dress-up industry is often seen as a bit of a lull or quieter period; however, we see it as an exciting opportunity for growth by focusing on celebratory events including summer festivals, Pride and even stag and hen dos. One range we often see peak in summer are the adult Teletubbies styles, which prove extremely popular with consumers. It’s why we are now looking to expand the product offering and advise our customers to contact us for more details on how they can be the first to stock our new ranges.

Sell-through is still going strong – while we acknowledge the amount of stock out there and economic challenges, we ensure our product proposition is strong and cost effective. Even with shipping challenges, we have successful navigated the issues to make sure our customers can get products their consumers will love at an even better price.”

This feature originally appeared in the summer 2024 edition of Licensing Source Book. To read the full publication, click on this link.

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