This ad will be closed automatically in X seconds.

“We have had to be more proactive than ever”

Little Brother Books’ Matt Reynolds on keeping relationships going with virtual meetings with licensors and retailers.

The traditional start to the year is looking significantly different in 2021, with none of the usual trade shows – including London’s Toy Fair, Nuremberg and Spring Fair – going ahead in-person.

So, what are licensees across a range of categories doing to fill the gap?

LicensingSource.net catches up with a selection to find out their plans and why it’s key for the industry to make the most of Q1 despite the calendar changes.

Today: Matt Reynolds, md, Little Brother Books

“Without trade shows, we have had to be more proactive than ever to arrange face to face virtual meetings with all our licensors, as well as ad hoc calls to our retail buyers and fellow licensees (in non-competitive areas) to better understand their views on each brand.

This is something we did anyway, but without the structure of meetings and presentations at trade shows, as well as the ‘general banter’ that happens there, we need to make a conscious effort to do it nowadays.

I am also an avid reader of all trade publications, press and newsfeeds, so these are more important than ever. We as a company have also been more proactive than ever in trade and consumer PR over the last 12 months, working with Grapevine Global.”

This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
EnglandRugby500x500
 
A core team of three will be working on the growing licensing programme for the Rugby Football Union as it marks its 150th year....
BLE21logo500x500
 
International attendees to the November show will benefit from the new, clearer travel rules which were announced last week by the UK government and come into force from 4 October....
NTSkew500x500
 
The guides - including one for children's products - have been inspired by the flora, fauna, places and architecture which the National Trust cares for....
NSPCCPants500x500
 
Edutainment Licensing is now offering the audio and ebook, the Power of Pants, under licence to digital platforms worldwide....
CrayolaYT500x500
 
The Crayola Kingdom channel is managed globally by WildBrain Spark across YouTube and YouTube Kids....
job
 
The agency is looking to hire a licensing manager to further strengthen its team....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.