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“We have made some brave decisions”

Pyramid International’s Martin Withers on adjusting plans, adapting products and managing risk.

As we move into Q4 and planning continues apace for 2021, catches up with a selection of licensees across categories to ask them about the biggest challenges facing their business as we head towards the year-end, but also the biggest positive they are taking from 2020.

Today: Martin Withers, sales director, Pyramid International

“The biggest challenge facing our business is uncertainty from the COVID situation in relation to what may happen from a lockdown rules point of view, and what could happen to movie release dates as a consequence.

We are constantly adjusting our plans, but equally we are adapting our products and designs to reflect the changing face of retail. We have a strong and varied portfolio which means we can manage that risk well. Innovation on how we interact with licensors, retailers and consumers is key and we are constantly evolving our strategy.

The biggest positive has been how the Pyramid team has responded to the crisis; productivity and commitment has been really high and we have also moved into new product areas that have seen great success. We have made some brave decisions that will put us in a strong position for Q4 and we will take that momentum forwards into 2021.”

This feature originally appeared in the autumn 2020 edition of Licensing Source Book. To read the full publication, click on this link.

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