My Icon Story’s Laura Lane on why she’s optimistic about what the company can offer going forward.
2019 has already been an eventful year, but arguably there’s more drama to come.
Source catches up with a selection of licensees to ask what they feel are both the positives and the challenges that lie ahead for the remainder of the year.
Today: Laura Lane, founder, My Icon Story
“When looking at the challenges faced by the high street and retail landscape, My Icon Story are optimistic about what we can offer as an online gift retailer and start-up. We have the ability to be extremely agile and adaptable to new challenges like Brexit or shifting patterns in purchase behaviours.
The growth in the ‘experience economy’ has created a greater focus on offering engaging customer experiences, but these don’t have to be in physical stores.
With online sales predicted to overtake high street in the next decade, retailers and brands should look to offer standout experiences online and across multiple devices like mobile and tablet.”
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