This ad will be closed automatically in X seconds.

“We have to start thinking outside of the box”

Roy Lowe & Sons’ Martin Lowe on stopping any downward spiral of licensed sales.

2019 has already been an eventful year, but arguably there’s more drama to come.

Source catches up with a selection of licensees to ask what they feel are both the positives and the challenges that lie ahead for the remainder of the year.

Today: Martin Lowe, md, Roy Lowe & Sons

“From a retail angle licensing is looking very same old, so we have to offer things by thinking outside the box and, dare I say it, what customers actually want to buy so we can stop the downward spiral of licensed sales.

Looking at the problematic market of eight years old and above, gaming revenue – which is bigger than music and films combined – seems to be where customers are spending their hard earned cash.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
MInnink500x500
 
As UK Toy Fair opens its doors, Source chats to the BTHA and some exhibitors about what to expect....
MoominTP500x500
 
Agency will work with worldwide master agent Rights & Brands to further build brand's licensing activity....
Asdasustain500x500
 
Retailer teams with some of the UK's best known brands on new store in Leeds....
SDLaurelle500x500
 
Attachment Licensing secures deal with fragrance and beauty company, Laurelle....
PyramidLFC500x500
 
New deal covers product categories including posters, doormats, 3D prints and wall art....
Newemojilogo500x500
 
Working with North American agent Retail Monster, deals secured across variety of categories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter