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“We have to start thinking outside of the box”

Roy Lowe & Sons’ Martin Lowe on stopping any downward spiral of licensed sales.

2019 has already been an eventful year, but arguably there’s more drama to come.

Source catches up with a selection of licensees to ask what they feel are both the positives and the challenges that lie ahead for the remainder of the year.

Today: Martin Lowe, md, Roy Lowe & Sons

“From a retail angle licensing is looking very same old, so we have to offer things by thinking outside the box and, dare I say it, what customers actually want to buy so we can stop the downward spiral of licensed sales.

Looking at the problematic market of eight years old and above, gaming revenue – which is bigger than music and films combined – seems to be where customers are spending their hard earned cash.”

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