Character World’s Tim Kilby on making sure properties get adequate shelf space.
It’s the start of a new year, one which could potentially bring some serious changes to the way business is done in our industry.
We got the lowdown from some key licensees as to what they think will be their main challenges in 2019 and why.
Today: Tim Kilby, brand director, Character World
“Convincing retailers to make space in stores/catalogues and online for all the amazing properties in 2019 across movies, gaming, preschool, evergreen classics and new emerging licences.
While this is a challenge, 2019 is also an exciting time in the world of licensing after a flat 2018.”
This feature originally appeared in the spring 2019 edition of Licensing Source Book. Click here to read the full publication.
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