“We need to maximise all opportunities”

H&A’s Holly Humphreys talks keys focuses for the company in 2019.

It’s the start of a new year, one which could potentially bring some serious changes to the way business is done in our industry.

We got the lowdown from some key licensees as to what they think will be their main challenges in 2019 and why.

Today: Holly Humphreys, licensing and marketing manager, H&A

“Our main focus going into 2019 is ensuring we’re maximising all of the opportunities on entertainment brands.

There is a really exciting film slate packed with huge releases such as Frozen 2, Toy Story 4 and Aladdin to name a few.”

This feature originally appeared in the spring 2019 edition of Licensing Source Book. Click here to read the full publication.

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