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“We plan to continue building on the momentum from 2021″

Rubies’ Fran Hales talks sustainability, World Book Day and an entertainment extravaganza for Q1.

As we begin the journey through 2022, LicensingSource asks a selection of licensees from across various categories how they are looking to make the most of the first quarter of the year.

Today: Fran Hales, head of content and marketing, Rubies Masquerade Co UK.

“We plan to continue building on the momentum from 2021 supported by the launch of new preschool licensed ranges, sustainable costumes and new Harry Potter lines for World Book Day and the 25th anniversary celebrations this year. Rubies will also have more big announcements coming very soon on the expansion of our product portfolios for the remainder of 2022 and beyond.

Q1 will also kick start an action-packed entertainment extravaganza with huge opportunities from the biggest cinematic releases of the year. It all starts in February with the highly anticipated The Batman when we launch the latest offerings in our DC range with a selection of officially licensed adult and children’s costumes to choose from, including Batman and Batman Deluxe costumes, as well as Selina Kyle (Catwoman) costumes.

As the official Corporate Partner of the World Book Day charity, we are very excited about 3 March. As part of our All Dressed Up campaign, the focus for World Book Day will be to encourage consumers to ‘Read… Wear… Share’ with Rubies costumes. The campaign promotes the importance of being able to enjoy reading a book, owning a book and wearing a costume as a secondary part of the celebrations on the day. The sharing element is two-fold, firstly by sharing a story or a favourite book and secondly actively encouraging children to donate their costume from previous book days either to charity or to schools to ensure other children can also experience the joys of having their own character costume and don’t miss out on the fun.”

This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.

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