Now that we’re in the second half of 2021, LicensingSource catches up with a selection of licensees to find out how the year has been for them so far, their big challenges and successes and the hopes they have for the remainder of the year.
Today: Lawrence Boon, md, Fizz Creations
“We took a huge leap forward in 2021 – launching 12 new licensed ranges from the iconic movies such as JAWS, E.T. and Back to the Future, right through to character fun with Minions, Trolls and Peter Rabbit and leading gaming titles such as Tetris and Sonic.
Creativity and collaboration are at the core of Fizz; it’s what helps us design and develop award-winning product so really, one of the biggest challenges is that we have had to work remotely.
That said, while it has been our greatest challenge, it has equally been our greatest achievement – each and every one of our team has pulled together in a phenomenal manner to bring together our biggest launch of licensed product to date.”
This feature originally appeared in the summer 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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