This ad will be closed automatically in X seconds.

“We took a huge leap forward in 2021″

Now that we’re in the second half of 2021, LicensingSource catches up with a selection of licensees to find out how the year has been for them so far, their big challenges and successes and the hopes they have for the remainder of the year.

Today: Lawrence Boon, md, Fizz Creations

“We took a huge leap forward in 2021 – launching 12 new licensed ranges from the iconic movies such as JAWS, E.T. and Back to the Future, right through to character fun with Minions, Trolls and Peter Rabbit and leading gaming titles such as Tetris and Sonic.

Creativity and collaboration are at the core of Fizz; it’s what helps us design and develop award-winning product so really, one of the biggest challenges is that we have had to work remotely.

That said, while it has been our greatest challenge, it has equally been our greatest achievement – each and every one of our team has pulled together in a phenomenal manner to bring together our biggest launch of licensed product to date.”

This feature originally appeared in the summer 2021 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The takeover of The Roald Dahl Story Company means it will now become a division of the streaming giant with plans to create a 'unique universe'....
“The inaugural Disney+ Day will be a grand-scale celebration of our subscribers across the entire company."...
The quiz will take place on Thursday 14 October in the Thomas Lord Suite at Lord’s cricket ground....
A new 12 Days of James Bond advent calendar is launching on the, which is managed by Event Merchandising....
The company has partnered with ethical fashion brand, Aqua & Rock on a new collaboration which is aiming to champion sustainability in fashion....
The new Balenciaga Fit Set has been inspired by authentic archival looks from the luxury fashion house....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.