Roy Lowe & Sons’ Martin Lowe on the market’s main challenges this year.
It’s the start of a new year, one which could potentially bring some serious changes to the way business is done in our industry.
We got the lowdown from some key licensees as to what they think will be their main challenges in 2019 and why.
Today: Martin Lowe, md, Roy Lowe & Sons
“The licensing market’s revenue significantly dropped in 2018 and one of the main causes is self inflicted, by increasing royalty rates.
We are at a cross roads which does require bold decisions. As last year showed, a smaller percentage of something puts more money in the till than a larger percentage of nothing.”
This feature originally appeared in the spring 2019 edition of Licensing Source Book. Click here to read the full publication.
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