Posh Paw’s Lauren Shipman on a big summer of movies ahead, working to ensure volume stock of key lines and building momentum throughout Q3.
Now that we’re at the half time mark in 2022, LicensingSource.net asks a selection of licensees if the year is panning out as they anticipated in terms of opportunities and challenges, and what is the one thing they would like to achieve by the time we reach the all-important Q4 period.
Today: Lauren Shipman, group brand and marketing director, Posh Paws.
“We have had a very positive start to the year and with us entering the big summer movie months for Jurassic World Dominion and Minions: The Rise of Gru – which we have stock available for customers to order now – we’re expecting this momentum to grow throughout Q3.
Our Swizzels Love Hearts gifting collection continues to open new opportunities for us at retail, both in-store and online.
The ongoing issues with production and shipping times from the Far East haven’t gone away and they don’t look like they will any time soon, but we’re not alone in this and we have worked tirelessly to ensure we had volume stock of key lines on the ground for key trading months and we continue to do so with new product launches (like Gabby’s Dollhouse) coming later this year.
We remain in constant communication with our suppliers to make sure we’re on top of the situation and can work closely with our retail partners to create solutions (if needed) to ensure continued supply of product.”
This feature originally appeared in the summer 2022 edition of Licensing Source Book. To read the full publication, click on this link.
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