Cooneen’s Sarah Salmon highlights key movies and brands which will boost the industry.
The retail landscape is ever-changing and that has probably never been more evident than now, and for licensees this presents a whole new set of challenges.
The Source asked some key names how they see the future of licensed product at retail and where potential further growth could come from.
Today: Sarah Salmon, sales and licensing manager, Cooneen
“Going into 2019 I feel optimistic that with some great movies such as The LEGO Movie sequel, Toy Story 4 and Frozen 2 coming out, that will give licensed product some momentum at retail and create a real buzz.
The launch of Nella the Princess Knight, Rusty Rivets and Moon and Me I am sure will help to drive preschool sales into 2019/2020. Space at retail and a shrinking high street are a cause for concern, but online I think will show further growth into 2019.”