This ad will be closed automatically in X seconds.

“Where shopping is convenient, consumers are still willing to spend”

Blueprint Collections’ Lisa Shand talks managing stock holdings, online sales and 2021 developments.

As we move into Q4 and planning continues apace for 2021, LicensingSource.net catches up with a selection of licensees across categories to ask them about the biggest challenges facing their business as we head towards the year-end, but also the biggest positive they are taking from 2020.

Today: Lisa Shand, md, Blueprint Collections.

“Our biggest challenge is anticipating the level of sales on the high street and being able to predict what the growth of footfall will be and, therefore, managing stock holdings to reflect this.

A positive take from the year is that where shopping is convenient – the grocery sector and online for example – consumers are still willing to spend.

Sales to customers with a strong online presence have been good, and this has shown us more quickly which lines are suitable for this and we have been able to include more of these types of products into our 2021 developments.”

This feature originally appeared in the autumn 2020 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Primarksign500x500
 
Figure is higher than the £375m predicted last month; but since re-opening, sales across key markets have "been very strong"....
LFauction500x500
 
Limited edition F1 Championship Print signed by drivers including Lewis Hamilton, plus a Whitby break and oversized plush added to auction....
AardmanBandai500x500
 
Companies to join forces to develop a brand new IP....
Titleist500x500
 
Titleist will offer a range of Lions branded accessories including golf balls, golf bags and golf club head covers, gloves and towels....
PJtaekwondo500x500
 
Including Hasbro securing a partnership that will see PJ Masks joining forces with the World Taekwondo Federation....
BornLA500x500
 
Born Licensing is hosting an award winner prediction competition with up to £500 of cash prizes up for grabs....
Get the latest news sent to your inbox
Subscribe to our daily newsletter