Blueprint Collections’ Lisa Shand talks managing stock holdings, online sales and 2021 developments.
As we move into Q4 and planning continues apace for 2021, LicensingSource.net catches up with a selection of licensees across categories to ask them about the biggest challenges facing their business as we head towards the year-end, but also the biggest positive they are taking from 2020.
Today: Lisa Shand, md, Blueprint Collections.
“Our biggest challenge is anticipating the level of sales on the high street and being able to predict what the growth of footfall will be and, therefore, managing stock holdings to reflect this.
A positive take from the year is that where shopping is convenient – the grocery sector and online for example – consumers are still willing to spend.
Sales to customers with a strong online presence have been good, and this has shown us more quickly which lines are suitable for this and we have been able to include more of these types of products into our 2021 developments.”
This feature originally appeared in the autumn 2020 edition of Licensing Source Book. To read the full publication, click on this link.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
